Mindfulness: What Are You Paying Attention To?
We live in a progressive world with access to unlimited information, research and knowledge. People are predominantly well educated and enjoy the modernised world’s expanse of choice, just look at that cereal aisle in the supermarket!
Within this context do we have a disposition to trust, a culture to take for granted what is sold to us? Whether it be good marketing, labels, descriptive words on a product or simply the presentation of a product. It’s colour, it’s style, touch, and design. If it makes us feel good, or we think it’s good, it is good.
The performance of a product is vital, but without considered thought and knowledge for associated risks, we purchase products on the platform of advertising, what we think and what appeals to our senses. There is a psychology to buying, to product packaging, pricing, marketing and to selling. When we choose an item off the supermarket shelf most often an enormous amount of money, time, research and development has been applied by the manufacturer to engage us, the consumer. The Howard-Sheth buying behaviour model identifies Attention; Comprehension; Attitude; Intent; as the consumers path to purchase. The stage of comprehension and attitude need to resonate and be in sync with our values, what we truly want.
So many of us intelligent humans bring things into our very personal space, our bodies, and our personal environments, our homes, without checking them out. I have done and I still do it. What is this culture that we have created for ourselves? We work hard, we want what’s good and what will support our wellbeing and especially that of our children. Is it a time factor, are we just too busy or is it a complex matrix of trust. We trust, we think it’s okay, we believe. Are there other reasons? If someone does rise up with a voice they can be labelled an alarmist, extremist, weird, alternate and so it goes on. This labelling categorises and consequently distracts and minimises the message.
Why do we trust the multi-nationals so blatantly? I appreciate companies, businesses providing us with amazing products and giving us access to wonderful things through their innovation, creativity and ingenuity but management of potential risk seems to be low on the agenda.
The dichotomy where so many wonderful initiatives work endlessly to improve life expectancy of children in developing nations and here in Australia, according to the Cure Brain Cancer Foundation “Brain cancer (or malignant brain tumours) kill more children than any other disease.” Too many children in Australia are dying too young. The Babysafe Project is one US-based global initiative committed to bringing awareness to reduce harm of radiation (EMFs) during pregnancy. The Project was inspired by the work of Dr. Hugh Taylor and his research team at Yale University School of Medicine, as well as hundreds of other researchers around the world who have contributed to the understanding of the impact of wireless radiation on human health. The goals of the Project have been endorsed by many of the world’s leading experts in the fields of microwave radiation, brain development, obstetrics, pediatrics and public health. Read the Joint Statement on Wireless Radiation and Pregnancy
Sickness, allergies, auto-immune diseases, fatigue, stress are costly on all fronts. Something is out of order and we need to take some time and within our own spheres, our own homes, create safer environments for our children and ourselves. Let’s do what we can do. I resonate with Dr Hugh Taylor “...there’s essentially no downside to being cautious…”
It is a simple start:
- Replacing toxic with non-toxic
- Implementing habits to reduce the harm of EMFs, eg. phones and wifi.
- Ensuring air quality in our home
All the best,